The AI Course for Non-Technical Managers

The 4-Week AI Course for Business Managers, Not AI Developers

Name: The 4-Week AI Course for Business Managers
Price: 990 AUD
Availability: PreOrder

Learn what AI can actually do for your business, decide where the ROI is, and brief someone to build it — the same way you hired a web designer instead of learning to code.

Join the Waitlist See what's inside

4 WEEKS · SELF-PACED MODULES + LIVE MASTERCLASSES · NO CODING

INTRO VIDEO — CHRIS & JANICE · COMING SOON

The outcome.

In 4 weeks, know exactly where AI belongs in your business — without needing to become an AI developer.

Not the hype. Not another 90-lesson course trying to turn you into a developer. Just a clear, ranked shortlist of where AI saves you money, wins back revenue, or frees your best people from cheap work — with a 90-day plan to make the first one happen.

You stay the decision-maker, not the developer.

The reframe.

You didn't learn HTML to get a website. You don't need to become a developer to get AI in your business.

When you wanted a website, you didn't sit down and learn to code. You worked out what you wanted, recognised it when you saw it, and hired someone to build it.

AI is the same job — with one catch. A website is visual; you can point at it and say "that." AI is invisible, and it has subtleties a screenshot can't show you. That's the gap this course closes.

We teach you enough about what AI can and can't do that you can see, strategically, where it fits your business — then brief the right person to build it. You get the judgment. You skip the engine room.

The problem.

Most AI courses teach you to be techie rather than spot where AI can benefit your business

They're trying to turn business owners into AI architects. 90 lessons. Prompt engineering. Building agents from scratch. That's the wrong approach for a manager on three counts:

You don't need to become a developer

Knowing what to build — and whether it's worth it — is a different skill from building it.

You don't have the time to become one

You're running a business. Ninety lessons of prompt engineering is a second job you never applied for.

You never wanted to become one

That was never your job. Your job is deciding where the business goes next.

You don't need to build the plane. You need to know where it flies,
what it costs, and whether it's worth the ticket.

What you'll walk away with.

You'll know how businesses today are adopting AI and how you can too

This course changes your judgment, not your job title. By the end of the four weeks, you'll walk away with:

A clear picture of how AI can benefit your business

In plain English — no jargon, no hype.

Know where it actually makes sense to use it

And, just as importantly, where it doesn't.

The ability to determine ROI and size the opportunity

Value, effort, risk and readiness — scored the same way every time.

The confidence to lead the change

Bring your team along so AI lands as relief, not a threat.

A 90-day plan and the brief to hand over

So the right person can build the right thing.

And you'll finish with a Certificate of Completion — proof you can lead your business into AI with a strategy, not a guess.

PLACEHOLDER — FINAL LOGO, SEAL & SIGNATURES ADDED AT DESIGN STAGE · SHAREABLE ON LINKEDIN

Understand AI → See what's possible → Choose what you need → Hire the team → Launch it

Your two presenters.

An operator, and a change expert

Chris Elder

The AI

With a background in IT and accounting, Chris brings a balanced view of technology and clear adoption ROI. As a serial entrepreneur and founder of several AI-first entities, Chris delivers amazing real world examples of how AI can operate in a business.

Janice Elsley

The people & change side

Change-management consultant. The reason this course doesn't stop at "here's what's possible." Janice covers adoption and change: how to introduce AI so your team embraces it instead of resisting it.

One of us knows where AI fits. The other knows how to get a team to actually use it. You need both — or the build gathers dust.

How it runs.

Recorded modules teach. Live masterclasses apply.

You watch on your own time, then join a live weekly session where we work to a script.

You watch

Live masterclass

Week 1

Module 1 — The Foundations

Get set up, together

Week 2

Modules 2–4 — AI Business Examples

See how businesses are adopting AI

Week 3

Modules 5 + 6 — People & Change Management

Lead the change & adoption

Week 4

Module 7 — Planning & Implementation

Complete your roadmap, launch AI

Who this is for.

Built for decision-makers

It's for you if…

You own or manage a small-to-mid business
You've got a team — maybe a few departments (sales, ops, finance)
You know AI should be in your business
You don't know where to start or who to trust

If that's you, four weeks from now you'll have a ranked shortlist and a plan.

It's not for you if…

You want to learn the technical tools and techniques to build AI yourself
You're after prompt engineering and wiring up agents
You want to become an AI developer

This course keeps you out of the engine room on purpose — you stay the decision-maker.

Two ways to join.

Course options

Early-bird pricing is a strictly limited offer for waitlist members — locked in the moment you join, gone at public launch.

Self-Paced

Learn on your own schedule.

Early bird — limited time only

~~$1,249~~$990 AUD

Waitlist members save $259 — locked in when you join. Limited time only: the price rises to $1,249 at public launch.

All 7 recorded modules
The AI ROI Scorecard
Living glossary & community
Certificate of Completion

Join the Waitlist

Limited seats

The Masterclass

The room where it gets applied.

Early bird — limited time only

~~$1,649~~$1,249 AUD

Waitlist members save $400 — locked in when you join. Limited time only: the price rises to $1,649 at public launch, and seats are strictly capped.

Everything in Self-Paced, plus:
A small cohort, not an audience — seats strictly capped
4 live masterclasses hosted by Chris & Janice
Applied to your business, live — not just watched
Weekly prizes
When a cohort fills, it's closed until the next intake

Join the Waitlist

Early-bird pricing is a strictly limited offer — exclusive to the waitlist, gone at public launch. Masterclass seats are strictly capped — when a cohort fills, it's closed until the next intake.

Questions.

Smart questions, straight answers

Do I need to be technical to take this?

No — that's the entire point. If you can run a business meeting, you can take this course. We teach you what to decide, not how to code.

I don't actually want to build anything myself. Is this still for me?

Yes. You'll finish knowing exactly what to build and how to brief the person who builds it. You stay the decision-maker.

Will this be out of date in six months?

The tools will keep changing. What you learn here won't — because we teach by capability, not by tool. When something new appears, you swap a name in the glossary and your strategy still holds.

Will it work for my industry?

The thinking is industry-agnostic; the examples span sales, accounting, operations and admin — functions every business has. You'll be scoring opportunities against your business, not a generic template.

How much time does it take?

Four weeks. A handful of short recorded modules plus one live masterclass a week. Built as a sprint, not a subscription you forget about.

What's the difference between Self-Paced and the Masterclass?

Self-Paced gives you all the content and tools, on your schedule. The Masterclass is the small-group, live tier — capped tight, run with Chris and Janice, applied to your business in real time, with weekly prizes. When a cohort fills, it's closed until the next intake.

Who's actually teaching this?

Chris Elder, who runs real AI-first businesses, on what AI can do. Janice Elsley, a change-management consultant, on getting your team to adopt it. Operators, not theorists.