Practical AI leadership · 4 weeks
Know where AI fits, choose what to do first and lead the change—with commercial clarity, not coding lessons.
SELF-PACED MODULES · OPTIONAL LIVE MASTERCLASSES · NO CODING
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You can see the potential, but don't know where to start.
Most AI education focuses on tools, prompts and technical building. But that is not the primary responsibility of a business owner, manager, or decision maker.
Not the hype. Not another 90-lesson course trying to turn you into a developer. Just a clear, ranked shortlist of where AI saves you money, wins back revenue, or frees your best people from cheap work — with a 90-day plan to make the first one happen.
You stay the decision-maker, not the developer.
When you wanted a website, you didn't sit down and learn to code. You worked out what you wanted, recognised it when you saw it, and hired someone to build it.
AI is the same job — with one catch. A website is visual; you can point at it and say "that." AI is invisible, and it has subtleties a screenshot can't show you. That's the gap this course closes.
We teach you enough about what AI can and can't do that you can see, strategically, where it fits your business — then brief the right person to build it. You get the judgment. You skip the engine room.
They're trying to turn business owners into AI architects. 90 lessons. Prompt engineering. Building agents from scratch. That's the wrong approach for a manager on three counts:
Knowing what to build — and whether it's worth it — is a different skill from building it.
You're running a business. Ninety lessons of prompt engineering is a second job you never applied for.
That was never your job. Your job is deciding where the business goes next.
You don't need to build the plane. You need to know where it flies,
what it costs, and whether it's worth the ticket.
This course changes your judgment, not your job title. By the end of the four weeks, you'll walk away with:
And you'll finish with a Certificate of Completion — proof you can lead your business into AI with a strategy, not a guess.
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Understand AI → See what's possible → Choose what you need → Hire the team → Implement it to change your business or department for the better
With a background spanning information technology, accounting and entrepreneurship, Chris helps business leaders understand how AI can be applied commercially and operationally. As the founder of multiple AI-first ventures, he brings practical examples of how AI can improve workflows, customer experience, operations and business performance.
Janice Elsley is an award-winning international author, leadership and change expert and founder of Harissa Business Partners. With more than 20 years of experience across private, public and ASX-listed organisations, she specialises in organisational transformation, workforce capability, leadership, culture and technology adoption.
Janice helps leaders address the human side of AI: building trust, preparing teams, responding to resistance and embedding new ways of working so AI becomes a business capability rather than another underused tool.
Chris helps you determine where AI can create value.
Janice helps you ensure the business and its people are ready to realise it.
You need both.
The goal of AI isn't about reducing headcount, it's about giving 10 person teams the superpowers of 100 person teams.
Chris ElderCourse Presenter — AI
You watch on your own time, then join a live weekly session where we work to a script.
Early-bird pricing is a strictly limited offer for waitlist members — locked in the moment you join, gone at public launch.
Waitlist members save $259 — locked in when you join. Limited time only: the price rises to $1,249 at public launch.
Waitlist members save $300 — locked in when you join. Limited time only: the price rises to $1,649 at public launch, and seats are strictly capped.
Early-bird pricing is a strictly limited offer — exclusive to the waitlist, gone at public launch. Masterclass seats are strictly capped — when a cohort fills, it's closed until the next intake.
Free, practical resources for Australian and New Zealand business owners—built around workflows, evidence and safe implementation.
No — that's the entire point. If you can run a business meeting, you can take this course. We teach you what to decide, not how to code.
Yes. You'll finish knowing exactly what to build and how to brief the person who builds it. You stay the decision-maker. And if you'd rather have the systems built and integrated for you, that's exactly what Propeller's AI consulting does — the course just makes you a sharper buyer of it.
The tools will keep changing. What you learn here won't — because we teach by capability, not by tool. When something new appears, you swap a name in the glossary and your strategy still holds.
The thinking is industry-agnostic; the examples span sales, accounting, operations and admin — functions every business has. You'll be scoring opportunities against your business, not a generic template.
Four weeks. A handful of short recorded modules plus one live masterclass a week. Built as a sprint, not a subscription you forget about.
Self-Paced gives you all the content and tools, on your schedule. The Masterclass is the small-group, live tier — capped tight, run with Chris and Janice, applied to your business in real time, with weekly prizes. When a cohort fills, it's closed until the next intake.
Chris Elder, who runs real AI-first businesses, on what AI can do. Janice Elsley, a change-management consultant, on getting your team to adopt it. Operators, not theorists.
Four weeks. No coding. No hype. Just the strategic picture — and a plan. Join the waitlist to lock in early-bird pricing before public launch.
