Business owners
Founders, directors and SME owners deciding where AI can improve operations, customer experience, productivity or commercial performance.
Partnership opportunity
A practical AI course for the business leaders in your audience.
The AI Course is for business owners, managers and decision makers working across private businesses, government departments and public-sector organisations.
It helps non-technical leaders understand what AI can do, identify where it can create value, choose the right priorities and lead implementation—without learning to code or becoming an AI developer.
The learner avatar
Who the AI Course is for
Your audience is a strong fit if it includes people who are accountable for business or organisational decisions, but who do not need—or want—to become AI developers.
Managers and team leaders
People responsible for a department, function or team who need to identify useful AI opportunities and bring their people through the change.
Decision makers
Executives, senior professionals and operational leaders who assess priorities, approve investment, manage risk or commission implementation.
Private-sector employment
Small and medium businesses, larger companies, professional services firms, not-for-profits and industry organisations.
Government and public-sector employment
Government departments, councils, agencies, statutory bodies and public-sector teams responsible for services, operations, policy or workforce capability.
The questions they are already asking
- Where should we start with AI?
- Which opportunities will create real value?
- What should we automate first?
- How do we assess value, effort and risk?
- What should we build, buy or commission?
- How do we bring our team along?
The partner avatar
Who this partnership is designed for
We are looking for partners with an established audience that overlaps the learner profile above—and a trusted way to communicate with that audience.
Influencers and educators
Business, leadership, workplace, technology or professional-development creators whose followers include owners, managers and organisational leaders.
Newsletter and list owners
Publishers with a substantial, engaged email list of business people, executives, managers or public-sector professionals.
Membership organisations
Industry associations, chambers, professional bodies, alumni networks and communities that provide learning opportunities to members.
Training and event partners
Conference organisers, training providers and business communities whose existing education complements strategic AI learning.
The course
How to implement AI in your business—without becoming a developer.
A four-week online course that gives business leaders the commercial understanding and practical decision framework to move from AI interest to a well-chosen first implementation.
See where AI can create value
Find opportunities to save time, reduce cost, improve service or recover revenue.
Choose the right priorities
Compare ideas by value, effort, risk and organisational readiness.
Lead adoption and implementation
Prepare the team, brief the work and leave with a practical implementation plan.
A complementary position
Different jobs. A natural learning pathway.
The AI Course is not technical build training. It can sit beside hands-on AI education because it serves the leaders who first decide what should be implemented, why it matters and who should deliver it.
The AI Course
For leaders who decide and delegate
They need the judgment to identify opportunities, assess the business case, manage adoption and brief the right people.
- Strategic and commercial understanding
- No coding or technical build required
- Designed for time-poor decision makers
Hands-on AI learning
For people who want to implement it themselves
They want practical instruction in tools, prompts, automations and the technical skills required to create solutions.
- Technical and tool-focused learning
- Hands-on implementation capability
- A logical next step for some learners
The offers can sit side by side: some subscribers want to build; others first need to decide what should be built, why it matters and who should deliver it.
The partnership
A useful audience offer with clear commercial terms
We start with a straightforward pilot. The subscriber offer, referral commission, tracking and launch approach are agreed together before anything goes live.
Exclusive audience discount
Your subscribers or members receive a dedicated AI Course offer.
Referral commission
Your organisation receives an agreed commission for each eligible enrolment.
Clear partner tracking
A dedicated code or link provides clean attribution and straightforward reporting.
Terms agreed together
We agree the offer, commercial structure, timing and communications before launch.
STEP 01Confirm audience fit
Compare your audience with the learner avatar.
STEP 02Agree the terms
Set the offer, commission and tracking.
STEP 03Prepare the launch
Agree messaging, timing and campaign assets.
STEP 04Report and review
Measure the pilot and decide what comes next.
Your presenters
An operator and a change expert
Chris helps leaders determine where AI can create value. Janice helps ensure the organisation and its people are ready to realise it.
Chris Elder
AI strategy and commercial application
With a background spanning information technology, accounting and entrepreneurship, Chris brings practical examples of how AI can improve workflows, customer experience, operations and business performance.
Janice Elsley
Leadership, change and AI adoption
An award-winning international author and leadership and change expert, Janice has more than 20 years of experience in organisational transformation, workforce capability, culture and technology adoption.
Partnership questions
The practical details
Who exactly is the learner audience?
Business owners, managers, team leaders, executives and operational decision makers in private businesses, government departments and public-sector organisations. They are responsible for choosing or leading AI adoption, but are not seeking developer training.
What makes an audience a strong fit?
Relevant professional roles matter more than raw list size. A strong audience includes people with organisational responsibility, an interest in practical AI implementation and a trusted relationship with the partner.
Does the course compete with hands-on AI training?
No. It complements tool-focused training by serving leaders who need to decide what should be implemented, assess its value and risk, and lead their people through the change.
How are referrals tracked?
We use a dedicated code or tracked link and agree the reporting approach before launch, so eligible enrolments are clearly attributable.
Are the commercial terms fixed?
No. The audience discount, referral commission, launch timing and promotional approach are agreed with each partner.
Discuss a partnership
Does your audience match the learner avatar?
Tell us who you reach, how you communicate with them and approximately how large the audience is. We will come back to you to discuss fit and a sensible pilot.
- No obligation and no fixed package
- Audience offer and commercial terms agreed together
- A reply from the AI Course team within two business days
Partnership enquiry
Your enquiry goes directly to Chris at the AI Course.